Leveraging WhatsApp: A new frontier in user acquisition
- Over 200 Mn annual shoppers purchase through marketplaces.
- 30% prefer brands with messaging app support.
- Engage with users for a direct and personalized shopping experience.
- Streamline post-purchase experiences to drive repeat orders.
Strategy 1: Acquire customers from offline outlets
Leverage the power of in-store QR codes.
- Display QR code in retail outlets and send users to your WhatsApp store.
- Build a database of in-store buyers and convert them to online customers.
- Answer product queries on WhatsApp and enrich the buying experience.
QR code in events
- Showcase your WhatsApp store at offline events.
- Create a members-only club and give early access to new launches.
- Generate and nurture leads to conversion.
How to set up an acquisition channel from QR codes?
Step 1: Create a QR code with the wa.me link
Step 2: Create a specific user journey using flow builder.
Step 3: Capture leads and nudge them to conversion.
Step 4: Segment leads and retarget them with campaigns.
Strategy 2: Drive traffic from your website and online marketplaces.
- Add product-specific QR codes on packaging and on your website's confirmation page.
- Expand your database of online customers and convert them to WhatsApp shoppers.
- Increase AOV by upselling relevant combos or bundle packs.
- Increase CLTV by sending restock reminders as per product lifecycle.
Strategy 3: Enhance post-sales customer engagement.
Connect to POS to drive post-purchase engagement.
- Notify customers about your WhatsApp store through transactional messages.
- Offer discounts on their next purchase exclusively on WhatsApp.
- Recommend products based on purchase history to increase AOV.
- Engage with customers by showing testimonials and product videos.
- Collect product feedback and reviews to improve user experience.
Success of other brands with these strategies
Frequently asked questions
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Why is my flow not being triggered?
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How can I attach a Google Sheet to my Flow?
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What is a trigger phrase in Flow Builder?
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How many trigger phrases can I add?
In this article
- Leveraging WhatsApp: A new frontier in user acquisition
- Strategy 1: Acquire customers from offline outlets
- Strategy 2: Drive traffic from your website and online marketplaces.
- Strategy 3: Enhance post-sales customer engagement.
- Why is my flow not being triggered?
- How can I attach a Google Sheet to my Flow?
- What is a trigger phrase in Flow Builder?
- How many trigger phrases can I add?