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Post-Purchase Recommendations

Post-Purchase Recommendations

A post-purchase recommendation notification is a type of marketing message sent to customers after they have completed a purchase. The primary goal of these notifications is to encourage further engagement with the brand and to drive additional sales. They typically include personalized product recommendations based on the customer's previous purchases, browsing history, and preferences.

How to setup Post-Purchase Recommendations Notification:

Post-Purchase Recommendations excel sheet:

You can download post-purchase product recommendations excel file from here.

Body Variables:

  • First Name: The given name of the customer placing the order.
  • Last Name: The family name or surname of the customer placing the order.
  • Full Name: The combined first and last name of the customer placing the order.
  • Address: The delivery location provided by the customer for their order shipment.
  • Order Id: A unique identifier assigned to the customer's order.
  • Amount: The total monetary value of the customer's order.
  • Order Status URL: A link where the customer can check the current status of their order.
  • Line Items: The list of individual products or services included in the customer's order.
  • Constant: A variable field where a piece of information can be added as needed.
  • Recommended Product Name: The name of a product recommended to the customer.
  • Recommended Product Price: The price of the recommended product.
  • Recommendation Product Description: A brief description of the recommended product.
  • Email: The customer's email address used for order confirmation and updates.
  • Phone Number: The customer's contact number for communication and order updates.
  • Valid For: The period during which the order or offer is valid.
  • Created At: The date and time when the order was placed.
  • Currency Code: The currency in which the order is transacted.
  • Discount In Percentage: The percentage of discount applied to the order.
  • Discount In Amount: The monetary value of the discount applied to the order.
  • Order Type: The payment method of the order, either Cash on Delivery (COD) or prepaid.
  • Available Balance Points (e.g., 100): The total loyalty points available for the customer to redeem at the time of placing the order.
  • Loyalty Points as % of order value (e.g., 10%): The percentage of the order value that will be earned as loyalty points from the placed order.
  • Max Redeemable on Website purchase (e.g., 100): The maximum loyalty points that can be redeemed on the current website purchase.
  • Max Redeemable on WhatsApp purchase (e.g., 100): The maximum loyalty points that can be redeemed on the current WhatsApp purchase.
  • Referral Points as % of order value (e.g., 10%): The percentage of the order value awarded as referral points for any successful referrals.

Points to Note:

  • Post-purchase recommendation notification only works for prepaid orders.
  • Having payment gateway integrated with BusinessOnBot is mandatory if you want to make the customer purchase from WhatsApp itself.
  • Only 1 product can be recommended in this notification.
  • If product recommendation 1 (mentioned in the excel sheet) is out of stock, then product recommendation 2 will shown in the message.
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Frequently Asked Questions
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What is the recommended content to be added in Notifications?

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How much will I get charged for Notification messages?

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