Standard Templates

Steps to create a standard template:

1. Components of a Standard Template:

Standard templates are typically composed of several elements, each serving a specific purpose:

• Body: The main content of the message, which is mandatory.
• Header: An optional element that can include text, images, documents, or videos to enhance the message.
• Footer: An optional element that provides additional information or a disclaimer at the bottom of the message.
• Buttons: Interactive elements that allow users to take specific actions, such as quick replies or call-to-action buttons.

2. Mandatory and Optional Components:

• Mandatory: The body text is the only mandatory component required in every template.
• Optional: Headers, footers, and buttons can be included based on the specific needs of the message.

3. Types of Headers

Headers can vary in format to add context or visual appeal to the message:

• Text: Simple textual headers to introduce the main content.
• Image: Visual headers that can engage users more effectively.
• Document: Attachments that provide detailed information.
• Video: Dynamic content that can provide a richer user experience.

4. Types of Buttons

Buttons provide interactive options for users:

• Quick Reply: Predefined response options that users can select.
• Call-to-Action: Buttons that direct users to a website or initiate a phone call.

Points to Note:

• Only jpeg and png file type for image is supported. The max. file size should not be more than 5 mb. Try to keep the file size as small as possible so that your customers can easily download the image.
• WhatsApp recommended aspect ratio for image is 1.91:1.
• For video, the max. file size should not be more than 10 mb. Again, keep the file size as small as possible.
• You can only use PDF file as document in document header.
• The maximum character limit (including characters for variables) should not exceed 1024 characters.
• You can only add one type of button in the template - Quick Reply or Call to Action Button. Both cannot be added together.
• You can only add up to a maximum of 3 Quick Reply buttons in a template.
• As per WhatsApp, The max. character limit for button name is 24 characters.
• For add sample media (document, video and image), the max. file size allowed is 4mb.
• Usually, it takes 5-10 minutes to get a template approved. However, as per Meta, it can take up to 24 hrs. to get a template approved.

In this article

• Steps to create a standard template:
• 1. Components of a Standard Template:
• 2. Mandatory and Optional Components:
• 3. Types of Headers
• 4. Types of Buttons
• Points to Note:
• Why are my templates getting rejected?
• Not able to submit the template, getting meta server error
• What should I add in the sample variables tab?
• Unable to upload a media header(image/video) in templates

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