Dormant notifications are alerts sent to customers who have not made a purchase or engaged with a brand for a specified period. These notifications aim to re-engage inactive customers, encourage them to return, and remind them of the value the brand offers

How to setup Dormant Customers Notification:

Body Variables:

• First Name: The given name of the customer placing the order.
• Last Name: The family name or surname of the customer placing the order.
• Full Name: The combined first and last name of the customer placing the order.
• Address: The delivery location provided by the customer for their order shipment.
• Order ID: A unique identifier assigned to the customer's order.
• Constant: A variable field where a piece of information can be added as needed.
• Amount: The total monetary value of the customer's order.
• Line Items: The list of individual products or services included in the customer's order.
• Pin code: The postal code of the customer's delivery address.
• Email: The customer's email address used for order confirmation and updates.
• Phone Number: The customer's contact number for communication and order updates.
• Coupon Code: A code applied to the order to receive a discount.
• Last Order Date: The date when the customer last placed an order.
• Constant URL: A variable field where a specific URL can be added as needed.
• Available Balance Points (e.g., 100): The total loyalty points available for the customer to redeem at the time of placing the order.
• Loyalty Points as % of order value (e.g., 10%): The percentage of the order value that will be earned as loyalty points from the placed order.
• Max Redeemable on Website purchase (e.g., 100): The maximum loyalty points that can be redeemed on the current website purchase.
• Max Redeemable on WhatsApp purchase (e.g., 100): The maximum loyalty points that can be redeemed on the current WhatsApp purchase.
• Referral Points as % of order value (e.g., 10%): The percentage of the order value awarded as referral points for any successful referrals.

Points to Note:

• Ensure that the number of days set up for dormant customer notifications is different from the number of days configured for reorder notifications to avoid sending multiple messages to customers on the same day.
• The last order date of the customer is always considered for dormant customer notifications.
• There is no default flow for dormant customer notifications on the WhatsApp bot. However, you can create one using the flow builder feature.

In this article

• How to setup Dormant Customers Notification:
• Body Variables:
• Points to Note:

Related Articles

What are WhatsApp Template?

Standard Templates