Abandoned cart

Abandoned cart notifications are automated messages sent to customers who have added items to their online shopping cart but have not completed the checkout process. These notifications are designed to remind customers about their abandoned carts and encourage them to return to the website to complete their purchase.

How to setup abandoned carts: Step-by-step guide:

Body Variables:

• Recovery URL: A checkout link provided to customers to recover their abandoned carts or incomplete orders.
• Discount Code: A code that offers a price reduction on the order total when applied at checkout.
• First Name: The given name of the customer.
• Last Name: The family name or surname of the customer.
• Full Name: The combined first and last name of the customer.
• Address: The delivery location provided by the customer for order shipment.
• Checkout Id: A unique identifier for the customer's checkout session.
• Amount: The total cost of the customer's order.
• Line Items: A list of individual products or services included in the customer's order.
• Pin code: The postal code of the customer's delivery address.
• Email: The customer's email address used for communication and order updates.
• Constant: A fixed value or piece of information used within the Shopify system.
• Created At: The date and time when the order was created.
• Currency Code: The currency in which the order is transacted.
• Available Balance Points (e.g., 100): The total loyalty points available for the customer to redeem.
• Loyalty Points as % of order value (e.g., 10%): The percentage of the order value that can be earned as loyalty points.
• Max Redeemable on Website purchase (e.g., 100): The maximum loyalty points that can be redeemed on a website purchase.
• Max Redeemable on WhatsApp purchase in % up to X value (e.g., 10% up to 100): The maximum percentage of the order value that can be redeemed as loyalty points on a WhatsApp purchase, up to a specified amount.
• Referral Points as Flat Amount (e.g., 250): The fixed amount of points awarded for a successful referral.

Points to Note:

• The minimum time after which an abandoned cart message can be send is 10 mins.
• To show abandoned cart product in the abandoned cart message, template should be created with image header.
• If a customer has abandoned more than 1 product, then the image uploaded in the abandoned cart settings will be sent in the message.
• Only 1 abandoned cart message will be sent in 24 hours even if the customer abandons the cart multiple times on website.
• If the customer has already converted their cart within the time, setup in abandoned cart settings, then abandoned cart message wont be sent.
• If the customer completes the purchase, within 72 hours of receiving the last ping (ping 1 , ping 2 or ping 3), then, that order will be attributed to customer’s abandoned cart recovered analytics.

In this article

• How to setup abandoned carts: Step-by-step guide:
• Body Variables:
• Points to Note:
• Why are my abandoned carts failing to some customers?
• How to change the content for each notification?

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Standard Templates