Market Stats and Data
Importance of Personalized Recommendations
- 80% of consumers are more likely to purchase a brand that provides personalized experiences.
- Personalized product recommendations can increase conversion rates by up to 20%.
Consumer Behavior and Expectations
- 74% of consumers feel frustrated when website content is not personalized.
- 90% of leading marketers say personalization significantly contributes to business profitability.
Problem Statement
Many businesses need help to effectively implement personalized recommendations that can significantly increase orders from various channels. While personalized experiences are proven to boost customer satisfaction and loyalty, finding the right strategies to deliver these experiences seamlessly, especially on platforms like WhatsApp, can be challenging.
Strategies for Increasing Bot Orders
Shop by Concern Flow
- Custom Flow Creation: Design a flow where customers can select their specific concerns (e.g., skin type, hair problems, etc.) and be guided through a personalized journey showcasing products relevant to their needs.
- Interactive Buttons: Use interactive buttons to make the process intuitive. For example, a customer can click on "Oily Skin" and be presented with a curated list of products tailored to that concern.
- Dynamic Content: Leverage dynamic content to update product recommendations based on real-time inventory and customer preferences.
Bestseller and New Launches Button
Include buttons in welcome messages that highlight bestsellers and new launches. This encourages repeat purchases by showcasing products that other customers love or new items they might be interested in.
Give Customers the Option to Purchase either on WhatsApp or Website
When you are launching a campaign to the customers handle it via flows where you provide 2 buttons to the customer one asking Shop on WhatsApp and the other asking Shop on website. This ensures that customer can choose their convenience and what channel they want to purchase from.
Convert Abandoned Carts on WhatsApp
When a customer reaches the Checkout step and drops off then we send a retargeting notification called Abandoned Cart which helps convert the lost leads since the customers who have reached the checkout step have already mentioned the products they want to purchase and also given their address where the product needs to be delivered we can complete the purchase journey on WhatsApp itself.
Navigate to Notifications→ Abandoned Cart → Settings→ Scroll down→ You can choose Checkout Conversion on WhatsApp→ Save
Implementing strategies like "Shop by Concern" flows and showcasing bestsellers or new launches in welcome messages, or providing options to Shop on WhatsApp businesses can significantly enhance customer engagement and increase bot orders. WhatsApp provides an ideal platform for these personalized interactions due to its high engagement rates and interactive capabilities.
Frequently Asked Questions
In this Article
- Market Stats and Data
- Importance of Personalized Recommendations
- Consumer Behavior and Expectations
- Problem Statement
- Strategies for Increasing Bot Orders
- Shop by Concern Flow
- Bestseller and New Launches Button
- Give Customers the Option to Purchase either on WhatsApp or Website
- Convert Abandoned Carts on WhatsApp
- Frequently Asked Questions