Market stats across the D2C sector
- On average, only 15-20% of your website visitors reach the checkout page.
- This means a big chunk of your website traffic, bounces off way earlier in the shopping journey.
- Industry metrics show that CAC in the D2C sector has increased by 3x in the last 18 months.
- With rising CAC and high drop-off, the conversion % is at an all-time low.
- Brands are unable to re-target all their website leads and nudge them to conversion.
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Solution: Product Abandonment
Get ready to re-target 60-65% of your lost leads!
This feature allows you to re-target users who visit your website or add items to their cart but don't complete the purchase.
- Send customers a personalized message based on where they dropped off.
- Easy and speedy way of bringing back your potential customers and increasing sales by 10-15%
- Target based on specific products within the mentioned time frame.
How does it work?
Step 1: User casually browsing the website.
Step 2: The user checks out a product on the website.
Step 3: The customer may drop off from the home, product, or cart pages.
Step 4: Brands can set up their automation and send a personalized message to the user over WhatsApp to nudge them to make a purchase.
Pre-requisites
Here is the list of steps to perform to successfully set up product abandonment.
Frequently asked questions
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What are Home Page Drop Offs in Product Abandonment?
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How can BOB obtain customer data if they leave the Home Page or Product Page without providing details?
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Is Product Abandonment a Smart Automation?
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