Product Abandonment

The Product Abandonment Feature on the Business on Bot dashboard is designed to re-engage potential customers who leave the website without completing a purchase. This feature tracks three types of drop-offs—home page, product page, and cart page—and sends targeted messages to these users, encouraging them to return and complete their purchases. By leveraging this feature, businesses can recover lost sales and increase revenue through personalized retargeting efforts.

Types of Drop-offs:

• Home Page Drop-off: User visits the home page and leaves without making a purchase.
• Product Page Drop-off: User visits a product page and leaves without purchasing.
• Cart Page Drop-off: User visits the cart page and leaves without providing customer details.

Pre-requisites for Enabling Product Abandonment

• The BusinessOnBot Shopify public app must be installed and updated to the latest version.

• Product abandonment must be enabled on your Shopify dashboard. Watch the below video on how to enable product abandonment on your Shopify dashboard.

How to set up Product Abandonment

Points to note

1. To view the product abandonment analytics, refer to the smart automation analytics tutorial.
2. To understand what are exit conditions and how does it work, refer to the smart automation exit conditions tutorial.

In This Article

• Types of Drop-offs:
• Pre-requisites for Enabling Product Abandonment
• How to set up Product Abandonment
• Points to note
• Is Product Abandonment a Smart Automation?
• Can I sell directly to users from Product Page Drop off?
• How can BOB obtain customer data if they leave the Home Page or Product Page without providing details?

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