Leveraging WhatsApp: A New Frontier in User Acquisition

• There are ~500 Mn Indians on WhatsApp
• On average, each user spends ~38 minutes/day on WhatsApp
• WhatsApp enjoys a CTR of ~50%, and open rate of ~90%

Acquire users from Ads with smart redirection

Increase your ad conversions by 15x and save 20% on user acquisition costs! Enhance your marketing efforts and maximize your ROI with Meta’s Click-to-WhatsApp-Ads.

• Build a database of customers: Efficiently capture and store valuable customer information as they engage with your ads. This data can be leveraged to tailor future marketing campaigns, ensuring they are more targeted and effective.
• Enable personalized buying journeys: Personalization is key to enhancing customer experience. Show products based on the ad objective to increase the likelihood of conversion and also foster long-term customer loyalty.
• Answer product queries: Provide instant responses to potential customers' product-related questions. By addressing their queries promptly, you can reduce bounce rates and keep potential customers engaged.
• Generate and nurture leads to conversion: Turn ad clicks into qualified leads by nurturing them through the sales funnel. From initial interest to final conversion, our solution supports the entire lead generation and nurturing process, driving higher conversion rates and increasing your overall revenue.

Best practices to set up CTWA messages

Step 1: Configure your ads in ads manager: Create your campaign and ad as per usual and make sure to select the right conversion location and event.

• Connect your WhatsApp Business API to your FBM account.
• Select the campaign objective- Sales
• Choose the conversion location- Messaging apps.
• Checkmark the WhatsApp API number.
• Select your audience and publish.

Step 2: Create a specific user journey using flow builder.

• Navigate to Flow Builder.
• Select the trigger event as “Meta Ads”
• Set up a flow to show relevant responses to the customer. Make sure to show your product catalog based on your ad campaign.

Step 3: Connect the Meta ad to the user journey.

• Go to the user acquisition panel.
• Select Meta Ads and configure your ads.
• Make sure to copy the ad ID from the Meta ads platform and add that here.
• Select the flow you created in the previous step.

Step 4: Retarget users in the 72-hour free window

CTWA ads enjoy a 72-hour free window. Retarget leads for free and convert them into paying customers.

• Navigate to “Smart Automation”
• Configure WhatsApp messages upon customer landing.
• Create a sense of FOMO and recommend ad-specific products.
• Send up to 3 reminders in a 72-hour free conversation window to nudge customers to convert.
• Measure performance seamlessly by leveraging powerful analytics.
• Maximize your reach and impact on the target audience.
• Optimize your campaigns and increase the Return on Ad Spends (ROAS)

Step 5: Strategic re-targeting through campaigns

Targeted Follow-Ups: By Utilizing segmented data and categorizing users based on their interactions with the CTWA, focusing on users within the 72-hr free window who hadn't made a purchase.

Efficiently re-engage with users through broadcast messages, leading to additional conversions at zero cost.

Enhance overall campaign effectiveness, maximizing both customer engagement and conversion rates.

Success of other brands with these strategies

In this article

• Leveraging WhatsApp: A New Frontier in User Acquisition
• Acquire users from Ads with smart redirection
• Best practices to set up CTWA messages
• How many Automations can I link to Meta Ads?
• How do I redirect customers from my Meta Ads to WhatsApp?
• Where can I see the revenue generated from each Meta Ad flow?

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