Meta Ad Analytics offers detailed insights into Click-to-WhatsApp (CTWA) ads, where customers landing on your WhatsApp via CTWA ads benefit from a free 72-hour session.
- This allows you to track the number of customers within this window and provides an overview of all CTWA ads, including both total and active ads. Additionally, it highlights missed leads from unlinked CTWA ads, with the option to download detailed information, including customer phone numbers.
- In the "Manage Meta Ads Campaign" section, linked CTWA ads are displayed in individual tiles, with up to three ads shown at a time and an option to load more. Each tile provides detailed analytics, including ad ID, assigned flow, and status (Active or Draft). You can view the number of customers in the 72-hour window for each ad, along with leads analytics, click-through analytics, and message logs.
- Detailed data can be downloaded and categorized by session status, Facebook Ads, Instagram Ads, and other relevant fields.
Points to Note:
- Ensure to link CTWA ads on the Dashboard to get the analytics at one place.
- Set up Pings for Meta Ads to further leverage the free 72-hour session window.
Frequently Asked Questions
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