How to Link Dataset to Ad Account?

How to Connect Your Dataset to a Meta Ad Account

To ensure your ads optimize using real conversion data from WhatsApp, you need to connect your dataset to your Meta Ad Account. This is a one-time setup.

Why this is important

Your dataset stores conversion events (like purchases, add to cart, etc.) coming from WhatsApp.

If it is not connected to your Ad Account:

• Your events will still be sent to Meta
• But Meta will not use them to optimize your ads

What you need before starting

• Access to Meta Business Manager
• Dataset ID (available in your dashboard)
• Ad Account ID (linked to your ads)

Step-by-step guide

1. Go to Meta Business Settings

https://business.facebook.com/settings

2. In the left panel, navigate to:

Data Sources → Datasets

3. Select your dataset

(Make sure it matches the dataset ID shown in your dashboard)

4. Click on “Add Assets”
5. Choose Ad Accounts
6. Select the Ad Account you want to connect
7. Click Add

How to verify

Once connected:

• Return to your dashboard
• Click “Click on Sync button” (or refresh)

You should see:

• ✅ Dataset connected
• ✅ Events being used for optimization

Common issues

Dataset not visible?

• Ensure you have the correct Business Manager selected
• Check if you have admin access

Ad Account not showing?

• Confirm the Ad Account is under the same Business Manager
• Or that it has been shared with your business

Pro tip

You can connect one dataset to multiple Ad Accounts.

This allows all your campaigns to use the same conversion signals.

Need help?

If you're unsure about any step, reach out to your account manager or support team.