What is follow up campaigns ?
A follow-up campaign is a way to reconnect with potential or current customers after your first contact. The goal is to keep them interested and encourage actions like buying something or signing up, which helps improve customer relationships and increase sales.
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Points to Note:
- Follow-up campaigns keep your brand top-of-mind and re-engage users without extra costs within a 24-hour window.
- You can use this feature to retarget customers whose messages failed to deliver.
- Set Conditions to target users based on their behavior and exclude those who’ve already converted.
- Use the real-time preview to check the message format.
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