In the context of businesses using Instagram, Ice Breakers are pre-set, automated questions or prompts designed for users to initiate the first conversation with brands inside Direct Messages (DMs). When customers enter the business's DM, they are presented with up to four options in the form of clickable icebreakers. These options serve as conversation starters, allowing customers to select a question or topic relevant to their inquiry. When clicked, the business's automated system provides an immediate response.
Advantages of using Ice Breakers:
- Boost Engagement: Simplifies conversations, guiding customers to key topics.
- Faster Support: Automates responses to common queries, improving response times.
- Streamlined Experience: Helps users find relevant info quickly, enhancing satisfaction.
- Reduces Support Load: Automates FAQs, freeing support teams for complex issues.
- Increases Conversions: Promotes products and offers, driving sales.
- Consistent Messaging: Ensures accurate, automated responses.
- Personalization: Tailors prompts to different customer needs.
- Lead Generation: Collects valuable leads and insights for future marketing.
These benefits improve efficiency, customer experience, and drive sales.
Commonly used Ice Breakers:
"How can we assist you today?"
- 🛒 "Shop Our Latest Collection" Reply: "Check out our newest arrivals here: [Link to Collection]! We’ve got exciting styles just for you. Let us know if you need any help choosing."
- 📦 "Track My Order" Reply: "Please provide your order number, and we’ll track it for you right away! Alternatively, you can visit [Order Tracking Link] to check the status."
- ❓ "Have a Query" Reply: "One of our support agents will be with you shortly! Meanwhile, feel free to let us know how we can assist."
- 🌐 ”Check out website” Reply: ” Check out our entire range of products here [Link to website]!”
Other common icebreakers
"Welcome! What would you like to explore?"
- ✂️ "Book an Appointment"
- 💅 "View Services"
- 💬 "Ask About Promotions"
- 📞 "Contact Us"
“Welcome! How can we assist you today?”
- 🛒 “Shop Best Sellers”
- 🎁 “Check Latest Offers”
- 🚚 “Track My Order”
- 🕑 “View Return Policy”
“Hi! What would you like to do next?”
- 🆕 “See New Arrivals”
- 👗 “Shop By Category”
- 📦 “Where's My Package?”
- 💳 “Check Payment Options”
How to set up ice breakers?
Follow the steps in this doc to create your first icebreaker.