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WhatsApp Strategies

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WHATSAPP STRATEGIES
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Read strategies to optimize flows
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Acquire users on WhatsApp
Acquire users on WhatsApp

Acquire users on WhatsApp

Current problem: Explain the issue

There are ~500 Mn Indians on WhatsApp.

On average, each user spends ~38 minutes/day on WhatsApp.

WhatsApp enjoys a CTR of ~50%, and open rate of ~90%

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Strategy 1: Promote your WhatsApp store across other platforms

  • Push users from your Emails and SMSs.
  • Generate your Whatsapp store links - wa.me/{your_whatsapp store number}
  • Use these links in all transactional and promotional emails and SMS.
  • Incentivise WhatsApp purchases by running WhatsApp-only offers.
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Tap into your Instagram users

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Strategy 2: Leverage Click to WhatsApp Ads

Increase your ad conversions by 15x and save 20% on user acquisition costs!

  • Build a database of customers
  • Enable personalized buying journeys
  • Answer product queries.
  • Generate and nurture leads to conversion.
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How to set up a user acquisition channel from Meta Ads?

Step 1: Configure your ad in Ads Manager.

Step 2: Choose the conversion location-Messaging apps.

Step 3: Create a specific user journey using flow builder.

Step 4: Connect the Meta ad to the user journey.

Step 5: CTWA ads enjoy a 72-hour free window. Retarget leads for free and convert them into paying customers.

Success of other brands with these strategies
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Frequently asked questions
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How do I redirect customers from my Meta Ads to WhatsApp?

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Where can I see the revenue generated from each Meta Ad flow?

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How many Meta Ads Campaigns can I run?

In this article

  • Current problem: Explain the issue
  • Strategy 1: Promote your WhatsApp store across other platforms
  • Strategy 2: Leverage Click to WhatsApp Ads
  • How do I redirect customers from my Meta Ads to WhatsApp?
  • Where can I see the revenue generated from each Meta Ad flow?
  • How many Meta Ads Campaigns can I run?