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What are order confirmation messages?
Order confirmation message are notifications sent to customers when an order gets placed successfully. They are also called as transactional messages. They act as an acknowledgment of the customers’ orders.
We can use these messages to improve the customer experience and drive desired action.
Strategy 1: Give options to refer others
In the order confirmation message, include a button for customers to refer your brand to their friends and family.
This is a great way of driving the intent immediately when an order is placed. Most customers are likely to refer or take an action when they are still engaging with your brand.
- Get a new template approved under the Utility category.
- Ensure that the button is a quick reply button.
Strategy 2: Showcase bestsellers and drive bot orders
Utilise this notification to showcase New Arrivals or Best Sellers to customers. They will most likely purchase while they have shown your brand trust and interest.
This is the time to reveal your WhatsApp store to your website shoppers.
- Show the most relevant products directly on WhatsApp
- Give exclusive WhatsApp offers to nudge a repeat purchase.
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Strategy 3: Incentivise the next purchase
Grab this opportunity to encash on the customer’s interest in your brand. Send a coupon code to nudge your customers for another purchase.
- Keep the offer time-bound to ensure an earlier return
- Personalize and customize the offer to create a lasting impact.