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What are Carousel templates?
WhatsApp now supports rich Carousel Message Templates that allow sending visually engaging cards with images, titles, descriptions and call-to-action buttons. Carousels enable you to tell a compelling visual story and prompt actions. You can highlight features, display product catalogs, announce sales events and more.
Carousel v/s Standard template
Feature | Standard Template | Carousel Template |
Purpose | (Single Announcements) Good for simple messages with less content | (Complex Campaigns) Ideal for showcasing multiple products or services |
ROI Potential | Lower due to limited interaction | Potentially higher due to the engaging format |
Marketing flexibility | Less Flexible. One message per product/service | With high flexibility, each card can feature different products with unique calls to action |
User experience | Can become cluttered if multiple products are included | Streamlined and visually engaging, enhances user experience. |
Cost |
Why choose Carousel?
- 🌟 Showcase More, Sell More: Promote up to 10 products in a single, streamlined message. Why limit yourself to one when you can offer more choices and increase the likelihood of a sale?
- 💸 Cost-Effective Campaigns: Enjoy the benefits of Carousel Templates at the same price as standard templates. More value, no extra cost!
- 📈 Higher Return on Ad Spend (ROAS): With multiple products featured in each message, the chances of customers finding something they love are higher than ever. This means better engagement rates and a significant boost in potential sales, all contributing to a superior ROAS.
Let’s look at some strategies to leverage Carousel templates
Strategy 1: New product launch
- Highlight the USPs and different benefits of your product with relevant images.
- Use each card to elaborate on the different features of your product.
- Target Segment: All customers who have placed an order before.
Strategy 2: Showcase Bestsellers
- Grab customers’ attention by directly showing all your bestsellers with their pricing.
- Align this content with a Payday sale, Weekend sale or even a Happy hour sale and optimize your campaign conversions.
- Target Segment: Dormant customers who have not ordered in the last 2-3 months, customers who have purchased similar products.
Strategy 3: Target cart abandoners
- Target customers who have abandoned their cart. Showcase the most commonly abandoned products from their cart and nudge them to conversion.
- Launch this campaign during an occasion or event and leverage carousel templates.
- Target Segment: Customers who have abandoned their cart, abandoned specific products in the cart
How to create and use Carousel templates
Step-by-step guide on how to create Carousel templates and Launch a campaign
Frequently Asked Questions
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How many cards can I add in Carousel Templates?
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What is cost of Carousel templates?
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Can I choose image and video in different cards in Carousel template?
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Can I add quick reply button and Call to action button in a card for Carousel template??
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What are the limitation of card body on Carousel template?
In this article
- What are Carousel templates?
- Carousel v/s Standard template
- Strategy 1: New product launch
- Strategy 2: Showcase Bestsellers
- Strategy 3: Target cart abandoners
- How to create and use Carousel templates
- Frequently Asked Questions
- How many cards can I add in Carousel Templates?
- What is cost of Carousel templates?
- Can I choose image and video in different cards in Carousel template?
- Can I add quick reply button and Call to action button in a card for Carousel template??
- What are the limitation of card body on Carousel template?