Strategizing WhatsApp campaigns

WhatsApp campaigns offer a direct and personal way to engage with customers, making them highly effective for driving conversions and boosting ROI. By carefully tweaking the campaign objective—whether it's to promote a flash sale, introduce a new product, or re-engage inactive customers—you can tailor your message to resonate more with your audience. Additionally, segmenting your audience based on behavior, purchase history, or engagement level allows for more personalized communication, ensuring that the right message reaches the right people at the right time. This strategic approach not only enhances customer experience but also significantly increases conversion rates and maximizes ROAS.

List of campaigns and suitable target segments

Payday Sale (31st-5th of every month)

• Strategy:

Tap into the excitement of payday when customers are ready to spend. Offer irresistible deals to encourage purchases from those who haven’t ordered recently and cart abandoners.

• Target Audience:

All customers who haven’t ordered in the last 30 days and cart abandoners in the last 30 days.

• Copy:

"It's payday! Treat yourself to the best deals and make the most of your hard-earned cash. Don't miss out—shop now and indulge in our exclusive offers!"

Weekend Sale (alternative weekends of every month)

• Strategy:

Leverage the relaxed weekend mindset to drive impulse purchases with limited-time discounts across the weekend.

• Target Audience:

All customers including potential customers who till yet haven’t purchased.

• Copy:

"The weekend is here, and so are the deals! Get ready to unwind with unbeatable discounts every Friday, Saturday, and Sunday. Start your weekend shopping spree now!"

WhatsApp Weekday Bestseller Sale

• Strategy:

Drive sales during weekdays by promoting bestsellers directly via WhatsApp, making it easy for customers to shop without distractions.

• Target Audience:

All customers including potential customers who till yet haven’t purchased.

• Copy:

"Weekday blues? Brighten them up with our bestselling products on WhatsApp! Grab your favorites at fantastic prices, only for a limited time!"

Combo Sale (Pack of 2, 3, and 5)

• Strategy:

Encourage bulk purchases by offering attractive deals on combo packs, appealing to both value-seekers and premium customers looking for convenience.

• Target Audience:

Bulk Shoppers, Premium customers

• Copy:

"The more, the merrier! Buy in bundles and save big with our exclusive combo offers. Perfect for stocking up on your must-haves or sharing with loved ones!"

BOGO Sale

• Strategy:

Increase average order value by offering a Buy One, Get One Free deal, motivating customers to purchase more to maximize value.

• Target Audience:

All customers with with Average Order Value > 1000

• Copy:

"Buy One, Get One FREE! Double the value, double the fun—this offer is too good to pass up. Shop now and get more for less!"

Give Free Product Sale

• Strategy:

Reactivate dormant customers by offering a free product as an incentive to make a purchase, reminding them of your value.

• Target Audience:

All customers who haven’t ordered in the last 30 days

• Copy:

"Missed us? We've missed you too! Come back and enjoy a FREE product with your purchase. It’s our way of saying welcome back!"

Cart Sale / Mega Sale

• Strategy: Target high-value customers with substantial discounts to encourage large orders, appealing to both bulk shoppers and premium buyers.
• Target Audience: Bulk Shoppers, Premium customers
• Copy: "Big savings are here! Whether you’re stocking up or shopping for the first time, our Mega Sale has everything you need at prices you’ll love. Don’t wait—shop now!"

Refer and Earn

• Strategy: Leverage customer loyalty by incentivizing referrals, and turning satisfied customers into brand advocates to drive new acquisitions.
• Target Audience: All customers who have ordered > 1
• Copy: "Love our products? Spread the word and earn rewards! Refer your friends, and both of you get a sweet deal. The more you refer, the more you earn!"

New Launch Sneak Peek (Only on WhatsApp)

• Strategy: Create exclusivity and excitement around new product launches by offering a sneak peek and special offer only to loyal customers via WhatsApp.
• Target Audience: All customers who have ordered > 1
• Copy: "Be the first to see our latest launch, exclusively on WhatsApp! Get a special sneak peek and early access to limited-time offers. Don’t miss out!"

Testimonial Campaign

• Strategy: Build trust and credibility among potential customers by showcasing authentic testimonials from satisfied buyers, and driving conversions through social proof.
• Target Audience: Potential customers
• Copy: "Hear from those who love us! Real stories, real results—our customers can’t get enough. Check out their testimonials and join the satisfied crowd today!"

Success of other brands with these strategies

In this article

• Strategizing WhatsApp campaigns
• List of campaigns and suitable target segments
• Payday Sale (31st-5th of every month)
• Weekend Sale (alternative weekends of every month)
• WhatsApp Weekday Bestseller Sale
• Combo Sale (Pack of 2, 3, and 5)
• BOGO Sale
• Give Free Product Sale
• Cart Sale / Mega Sale
• Refer and Earn
• New Launch Sneak Peek (Only on WhatsApp)
• Testimonial Campaign
• In this article