What: Intro to the feature
MM API for WhatsApp is a next-generation marketing solution built to enhance the customer experience and deliver the right message to more of the right people.
Key benefits
- Boost and measure business results: With Meta’s automatic delivery optimizations, you can reach more of the people who will find your messages valuable and may drive more reads and clicks. You can also access exclusive measurement insights:
- Performance benchmarks, to understand how your message performed compared to similar businesses
- Tailored recommendations, to improve campaign performance
- Enhance customer experience and engagement: MM API for WhatsApp helps deliver more relevant and timely marketing messages to customers with exclusive features like:
- Automatic creative optimizations (in testing), to apply creative treatments like image animation and filtering for more engaging messages.
- Richer media formats, like GIFs.
- Time-to-live, to avoid irrelevant or delayed message delivery for time-sensitive campaigns.
- Upgrade easily, with consistent reliability and security: MM API for WhatsApp is easy-to-use, reliable, and secure. It offers a similar technical schema and same billing model as Cloud API, and businesses can use existing phone numbers and MM templates.
How: Step-by-step guide
- Open Settings> Requests↗️
- In the settings section, click 'Accept terms to get started for Marketing Messages API.
- Follow the steps to finish signing the MM API Terms of Service for all eligible WABAs in the account.
That’s it you can go back to BoB’s dashboard and click on the sync button to confirm if you have been successfully onboarded.
Frequently Asked Questions