Overview
The D2C community has been facing challenges due to Meta's frequency capping, significantly affecting WhatsApp as a primary retention channel. This has led to a drop in promotional message deliverability, averaging just 57%.
To address this, we have launched AI-Powered Smart Retargeting, a feature designed to enhance message deliverability without breaching Meta’s restrictions.
The Problem: Declining WhatsApp Message Deliverability
With increasing frequency capping, brands have struggled with:
- Failed promotional messages
- Lost opportunities in crucial automations (abandoned cart recovery, reorder nudges, website drop-off reminders)
- Declining reach and revenue loss
Previous Solutions
We introduced the Retarget feature, allowing manual recovery of lost reach. However, it required manual intervention and didn’t cover automated messaging.
The Solution: AI-Powered Smart Retargeting
🚀 Our AI model identifies failed promotional messages and automatically reattempts delivery while staying within Meta’s restrictions.
Key Benefits
✅ Bypasses Meta’s filters with intelligent content adjustments
✅ Auto-retries failed messages—no manual intervention required
✅ Boosts deliverability to 80-85% across campaigns & automations
Rollout Plan
We are launching this feature with bulk campaign messages first. Based on its impact, we will extend it to other automation workflows on our platform.
Pricing Updates
With this rollout, we are revising pricing. However, as a token of appreciation for our existing partners:
- Marketing message conversations will remain at the current pricing 🎉
- Utility conversations will be priced at Rs. 0.40 per conversation
What This Means for You
📢 Lower spend, higher reach! You can now achieve better results at the same cost. This is our way of thanking you for trusting BOB and growing with us. 💙
Need Help?
If you need any assistance, feel free to reach out to support@businessonbot.com.