In the context of businesses using Instagram Direct Messages (DMs), ice breakers are pre-set, automated questions or prompts designed to initiate the first conversation with users. When a customer enters the business's DM, they are presented with up to four options in the form of clickable ice breakers. These options serve as conversation starters, allowing customers to select a question or topic relevant to their inquiry, and when clicked, the business's automated system provides an immediate response.
For example, a business might offer ice breakers such as:
- "What are your business hours?"
- "Do you offer free shipping?"
- "Where are you located?"
- "What is your return policy?"
How to create Ice Breakers:
In this article:
- How to create Ice Breakers:
- Points to Remember:
Points to Remember:
- Works Only for First-Time Customers
- Limited to a Maximum of 4 Ice Breakers
- Designed for Simple Queries
Ice breakers are shown only when a customer messages your business for the first time. Returning customers won’t see these options again, so make sure they’re well-optimized for initial interactions.
You can add up to 4 ice breakers, so it's important to prioritize the most common or essential questions that will help guide customers efficiently.
Ice breakers are best used for answering frequently asked, simple questions. More complex queries will likely require manual responses, so make sure customers know how to reach a human for further assistance.