Abandoned carts can fail to reach customers for several reasons. These are primarily due to META's guidelines designed to combat spamming. The main reasons are listed below:
- If the user receives an order confirmation message, BOB will not send an abandoned cart notification for the next 24 hours.
- If the user has received an abandoned cart message for one cart, BOB will not send another abandoned cart message for another cart to the same user for the next 24 hours. It also applies to the ping 2 and ping 3 messages. Note: If you need data, BOB can provide it.
- If the user does not have WhatsApp on the phone number specified while purchasing the products, they will not receive the message.
- BOB will not send any messages to a user who has unsubscribed from receiving messages for that specific brand.
- If the user does not reply to the three notification messages that arrived within one hour and if they abandon the cart during that hour, BOB will not send the message.
- There might be an issue with the BSP (360 dialog, Gupshup, or Wati) that prevents the user from receiving the abandoned cart message.