How to improve the quality rating
- Optimize the user experience for opt-in:Â Only send messages to customers who have opted in to receiving messages from your business and provide a clear way to opt out in the message. If you don't provide this information at specific entry points, you may harm the user experience and the quality rating of your business.
- Create engaging messages:Â Create messages that are timely and relevant for your target set of customers.
- Be mindful of how frequently you send messages:Â Avoid sending numerous messages to your customers in a short time period.
- Monitor quality-related insights: Track the 30-day quality history, quality reasons provided for low and medium quality, and template quality. These tools can help pinpoint when the quality dropped and the potential reasons.
- Develop and improve your outreach strategy: Develop a well-defined outreach strategy and an experiment-based approach to see what resonates with your customers. Refine your strategy based on your quality rating trends and other performance metrics.
- Check if your business has added new templates:Â Check whether you or anyone from your business has added new templates within the last seven days. This may help identify the problematic template.
- Follow WhatsApp policies: Make sure that your messages follow the WhatsApp Business and Commerce Policies.
The above points can also be used as counter-measures as best practices to avoid low ratings as well.