Utility Template:
META is very strict with Utility template guidelines. The template must not contain any promotional content, such as:
- Promoting a product
- Promising a discount
- Advertising an upcoming event
These are all considered forms of marketing and will lead to rejection. If your utility template adheres to these guidelines and still gets rejected, contact support to appeal the decision.
Marketing Template:
For information on why a marketing template may be rejected, please refer to the following link: Marketing Template Rejection Reasons