Read all Campaign FAQs

The number of customers you can target with campaigns depends on your daily message limit, which is determined by Meta. You can find your daily message limit by going to your Facebook Business Manager.

When there is a data sheet validation failure after uploading the contacts Excel sheet, it is recommended to download the sample file available in Step 4. Once downloaded, simply follow the pre-existing format of the sample sheet and copy over your contacts’ data.

The most common error fixes are as follows:

1. The heading for the contact numbers is case-sensitive. The heading should always be “phone” and not “Phone.”
2. Headings are also whitespace-sensitive.
3. If your template has variables, the variables should be listed in consecutive columns with accurate variable headings.

If you’re testing the campaign message to your number in Step 5 and it failed, this is most likely due to Frequency Capping. You can read all about this guideline by Meta here: https://scribehow.com/page/Frequency_Capping__vZJC0_nURcGE9nvBNbZQww

A quick fix is to send a “Hi” message to your WhatsApp bot from the test number and then try sending the test message again.

To ensure this problem does not persist, we recommend interacting with your WhatsApp bot after every three messages.

If your campaign messages are failing to a select few customers, it could be due to any of the following reasons:

1. The recipient's phone number is not a WhatsApp phone number.
2. The recipient has not accepted the new Terms of Service and Privacy Policy of meta.
3. The recipient is using an old version of WhatsApp. They must update to the following versions or higher:
• Android: 2.21.15.15
• SMBA: 2.21.15.15
• iOS: 2.21.170.4
• SMBI: 2.21.170.4
• KaiOS: 2.2130.10
• Web: 2.2132.6
4. Failed due to Frequency Capping: Document

If you’d like to download individual campaign reports, simply click on “View Stats” beside the specific campaign. Inside the statistical page, there will be a "Generate Report" option at the very bottom. Once the report has been generated, click on "Download," and your campaign report will be ready for analysis.

BusinessOnBot only charges for successfully delivered messages. Messages that fail to reach customers will not be charged by BusinessOnBot.

BusinessOnBot offers detailed campaign statistics for both collective and individual campaigns run from the Bob dashboard.

To check the collective revenue generated from campaigns, simply go to the Campaigns page where total campaign statistics will be available first-hand. If you’d like to check revenue generated by individual campaigns, click on “View Stats” next to the specific campaign.

Other available statistics include:

• Total Revenue
• Total Recipients
• Orders Placed
• Reply Rate
• Return on Ad Spend

The running time of a campaign depends on the number of customers targeted. A campaign targeting 1,00,000 users will take longer to complete compared to one targeting 1,000 users.

Roughly, it will take about 40 minutes for a campaign to reach 1,00,000 users, whereas a campaign targeting 1,000 users will take less than 5 minutes to complete.

Definitely!

This is useful once you have created a custom segment in User Segmentation. After creating a custom segment, a “Run Campaign” button will appear below the segment name. Clicking on it will directly take you to the campaigns page with the segment already added.

UTM parameters enable detailed link analytics through Google Analytics. This includes statistics such as the number of clicks on a specific link and the origin of those clicks.

Handle by Bot: After the campaign message is sent, if the customer responds, the bot takes over to continue the conversation.

Handle by Flow: Requires setting up a Campaign Flow. This option allows you to define the customer journey after they respond to the campaign message, ensuring a structured interaction.

Send to Agent Chat: If the customer responds to the campaign message, the conversation is directed to Agent Chat, enabling one of your agents to engage directly with the customer.

Do nothing: If the customer responds to the Campaign message, no further action is triggered.

Link analytics is an added feature for campaigns.

If your campaign message includes a redirection link, you can enable link tracking. This allows you to view statistics like link clicks. Link clicks show how many customers clicked on and opened the redirection link.

When testing a campaign with variables, receiving three messages is expected. This allows you to preview how the message will appear for the first three customers in the Segment or Excel Sheet.

The different types of variables in campaigns are as follows:

1. Common: The common variable is static and identical for all customers. When running the campaign, you can choose what content you'd like to be the same for everyone.
2. Unique: The unique variable differs for each customer. If you're running a campaign with segmentation, you can set the unique variable to be either "Full Name" or "First Name," as that data is available on the dashboard. To send additional unique data to each customer, using an Excel sheet is recommended.

Certainly! Scheduled campaigns can be stopped by clicking on the "Stop" button next to the campaign on the main Campaign page.

The difference between Campaigns and Smart Automations is as follows:

Campaigns: Campaigns are used to send a template message to multiple customers simultaneously. This message broadcasting feature allows you to send messages to a large number of people, limited by your messaging capacity.

Smart Automations: Smart Automations send messages to specific customers based on a trigger. For example, if you want to send a message 20 days after Order Confirmation, you can set this up through Smart Automation. This feature sends messages individually based on the activation of the trigger.

You can launch as many Follow-up Campaigns as you’d like. There is no limit.

A Parent Campaign is the main campaign from which the follow-up campaign was created upon. It is the first campaign and the follow-up campaigns created on it are the following.

To send a Follow-up Campaign to just failed contacts, click on “Retarget” right next to the parent campaign of your choice, once inside the Follow-up Campaign tab, simply select the condition as Failed.

You won’t be charged for a Follow-up Campaign that has been launched within 24 hours of the last campaign as the users of the parent campaign will still be in an active conversation.

If you’re launching the campaign after 24 hours, charges are applicable.

Note: If specific conditions have been set such as failed, then you will be charged for this Follow-up Campaign as these users are not in an active conversation.

Definitely, you can run multiple Follow-up Campaigns on top of other such campaigns.

Multiple Follow-up Campaigns can be scheduled. However, it is advised to leave a gap of an hour or two between schedules to avoid any errors.

Scheduled Follow-up Campaigns can be found by clicking on the scheduled tab and then Follow-up Campaigns as shown in the image below

Definitely! Simply click on New Template under the Select Template row when retargeting a Parent Campaign

ROAS being unusually different is quite normal for Follow-up Campaigns as you’re sending messages to customers within the 24 hour window. Resulting in your ad spent to be low as you’re reaching the same number of customers but spending on very few.

Follow-up Campaigns do not allow you to add more contacts as this feature retargets a set of customers of a specific campaign.

"Status Unknown" refers to messages that may or may not have been sent to the customer. This typically occurs when our API partner does not relay this information to BusinessOnBot. If your "Status Unknown" count is high, please contact support@businessonbot.com.